Direct Mail Strategies
How come Well, normally we get new subscribers by using direct mail advertising. But, since our best salesmen, by far, are you, our readers, we wondered if we might not do better by both of us if we put ali the money that we would normally spend on mailing pieces1 stamps and labor into some nice presents which we could give to the readers that get subscriptions for us- If seems well worth a try,
Institute Members will regularly receive, thru direct mail, detailed reports of the IoAR, and space in 73 will be devoted to generalized information on the overall workings of the IoAR that effect the whole body of Amateur Radio. The Institute started in a small way, without fanfare and sans much publicity, even in 73. It grew sbwly and gained strength through its activities, mainly that of establishing public relations contact with the entire KCC, Senate and Congressional personnel by direct mail reports on the GOOD side of Amateur Radio. Some ten thousand pieces of such literature have been distributed where it helps, by the IoAR.
In circulation we need a knowledgeable amateur to help us reach potential subscribers and convince them to ge 73. This means lelten to newly licensed amateurs, to radio clubs, booths at conventions, etc. It is an interesting and fascinating job and it calls for a dedicated amateur with some experience in direct mail work, writing, and a Jot of drive.
This chap is lucky, in a way, because he is selling his products by direct mail and he found out immediately which magazine was selling for him and which was just using up his valuable capital, slowly running him out of business. Pity the larger manufacturers who buy their ads on the basis of how old a magazine is, how much gall the publisher has at circulation swearing time, or how much of a discount they can get from the regular rates. He passes along this tremendous waste of money to his customers in higher prices and then wonders where the profits went.
Advertising With Circulars
Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.